FARREN WHOLESALE / STUDIO

Women’s & Men’s Wholesale Partnerships

FARREN develops womenswear and menswear collections for boutiques, multi-brand stores and retail concepts. You can work with our ready-to-wear lines or commission capsule collections tailored to your market – from city-ready tailoring to relaxed seasonal pieces.

Request Wholesale Collaboration hello@farrenlondon.com

What We Offer

Flexible wholesale models for womenswear and menswear across different markets, price points and collection needs.

Ready-to-wear wholesale collections

Ready-to-Wear Collections – Women & Men

Order directly from FARREN seasonal womenswear and menswear collections with low risk and faster delivery. Modern, city-driven silhouettes that move from showroom to real life with ease.

Private label and OEM production

Private Label & OEM

Full-service development under your own brand: design, pattern-making, fabric sourcing and production. Womenswear and menswear capsules built together from concept to final garment.

Region-specific capsule collections

Region-Specific Capsules

Curated capsules for different territories — Gulf region, Europe or emerging markets — aligned with climate, lifestyle and customer profile, for both womenswear and menswear.

COLLECTION AXIS

Four Lines, Two Worlds

FARREN womenswear and menswear are built on four lines – designed to live in the city, travel, evening and off-duty moments.

LINE 01
City Line
Office, gallery, dinner – one wardrobe.
Womenswear: soft tailored trousers, fluid shirts, controlled-volume dresses.
Menswear: relaxed city trousers, overshirt jackets, clean poplin shirts.
Ideal for: city boutiques & multi-brand stores with a modern, minimalist client.
LINE 02
Travel Line
Carry-on ready, crease-conscious silhouettes.
Womenswear: low-crease dresses, knit layers, light travel outerwear.
Menswear: technical joggers, travel shirts, packable jackets.
Ideal for: airport-city destinations, resort boutiques and concept travel retail.
LINE 03
Evening Line
From rooftop dinners to formal events.
Womenswear: crepe and satin dresses, statement tops, dark trousers.
Menswear: ink and black tailored trousers, evening shirts, sleek outer layers.
Ideal for: Gulf evening clients, city-night boutiques and occasion capsules.
LINE 04
Off-Duty Line
Weekend, coffee, errands – and everything in between.
Womenswear: knit sets, soft pants, casual shirts and overshirts.
Menswear: relaxed trousers, jersey tops, hooded and overshirt outerwear.
Ideal for: lifestyle boutiques and stores with a strong “everyday luxury” rail.
RETAIL STORY RAILS

One Rail, One Story

We design collections to work on the rail as complete stories – mixing womenswear and menswear on the same color and mood.

Story Rail 01 – Clean Tailoring
Entrance rail, window focus, first impression.
  • • 2 womenswear tailored trousers + 2 menswear city trousers
  • • 2 shirts (1 women / 1 men) in shared neutral palette
  • • 1 light outerwear piece to anchor the rail
Colour story: bone, stone, ink black. For boutiques that want a clean, minimal tailoring story across both categories.
RECOMMENDED: 40–70 units per rail, 3–4 colours
Story Rail 02 – Desert Evening
Gulf evenings, rooftops, destination dinners.
  • • Womenswear: 2 evening dresses + 1 trouser look in rich tones
  • • Menswear: 1 dark trouser + 1 evening shirt, tonal with womenswear
  • • Textures that catch evening light without heavy embellishment
Colour story: sand, copper, midnight green, deep navy. Ideal for Gulf clients seeking modern evening options without classic occasion wear clichés.
RECOMMENDED: 35–60 units per rail, 2–3 key colours
Story Rail 03 – Off-Duty Weekend
Weekend corners, lifestyle & concept zones.
  • • Womenswear: 1 knit set + 1 relaxed trouser + shirt look
  • • Menswear: 1 jogger or relaxed trouser + 1 overshirt look
  • • Soft fabrics, elastic details, subtle branding for repeat wear
Colour story: stone, eucalyptus, soft black, muted blues. For stores where clients want “easy but polished” off-duty outfits.
RECOMMENDED: 40–80 units per rail, focus on comfort fits

Collection Preview

A snapshot of FARREN’s womenswear and menswear direction – to give buyers a first impression of silhouette and mood.

WOMENSWEAR
Modern City Womenswear
Tailored trousers, soft shirts, statement outerwear and elevated day dresses – designed for a modern, international customer.
Womenswear look 1
Soft Tailored Trousers
Relaxed straight leg, seasonless suiting fabrics.
Womenswear look 2
Signature Dresses
Fluid silhouettes with controlled volume and movement.
Womenswear look 3
Textured Knit Layers
Lightweight knits for transitional seasons and travel.
View womenswear direction
MENSWEAR
Contemporary Menswear
Clean tailoring, casual trousers, shirts and outerwear – built on comfort, proportion and subtle details.
Menswear look 1
Relaxed City Trousers
Smart casual fits, elasticated details, clean front.
Menswear look 2
Everyday Shirts
Poplin, oxford and soft twills for layering or standalone wear.
Menswear look 3
Outerwear Capsule
Lightweight jackets and overshirts with subtle branding.
View menswear direction
CURATED FOR YOUR MARKET

Selected Lines & Capsule Edits

We filter FARREN womenswear and menswear collections through your brand DNA and local market needs – creating curated lines and focused capsules for boutiques in the Gulf, Europe and beyond. You can choose to concentrate on specific product groups only, such as trousers, shirts, dresses or outerwear.

How We Work

A clear, structured and transparent process from first contact to delivery – for both womenswear and menswear collaborations.

01
Market & Needs Assessment
We begin with a short conversation about your market, womenswear and menswear mix, target price range and collection volume. This helps us identify which product groups and silhouettes to prioritise.
02
Collection Proposal
We prepare a tailored selection from existing FARREN collections or a dedicated capsule proposal. You receive a digital presentation via lookbook or line sheet for both categories.
03
Sampling & Approval
For key styles, we develop samples and finalise fit, fabric and detailing together. Once everything is approved, we move into ordering with agreed size breakdowns and quantities.
04
Production & Delivery
We manage production with quality control checkpoints and share final checks before shipment. Delivery terms, timelines and logistics are set at the start of the project.